Viral videos, why it works?

Viral marketing can be one of the key promotional strategies for trade promotion because everybody loves viral videos and is eager to share them. Ad agencies are trying to replicate the success of some viral videos to help their campaigns get exposure and new fans. While some miss the mark, other viral videos are truly great and innovative.

Mashable has published the most innovative viral video ads from 2010. Some good practices from which exporters and trade promotion bodies can learn.  Below is one example. Toyota and its ad agency, Saatchi & Saatchi, made a video that makes any parent in search of a minivan feel cool and hip… Amazing stuff, downloaded around 8 million times!

According to Josh Warner, President and founder of Feed Company, every creator of a viral video knows his or her audience well and what executions appeal to them most. The viral videos are also inclusive in tone, making you feel like you’re a part of the brand’s message and experience, that’s why it works.

View the other top 10 viral videos on Mashable

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