Trade promotion portals – some good practices

Over the last few years, the iD consultancy team has provided widespread support to trade promotion organizations in developing countries and emerging economies. In many cases, the support was geared to optimize trade information services, including trade information portals as main dissemination channel. In this respect we consider that UK Trade and Invest, Austrade and New Zealand Trade and Enterprise showcase truly good practices. To name a few: The portals these organizations operate are characterized by:

• excellent customer orientation, profiling and customization of information and services to different customer segments
• focus on priority needs of the customers
• compliance to usability standards
• high quality information and advice in effective and user friendly formats
• integration of information, advice, tutorials and tools
• excellent ‘cross selling’ of ‘related’ information
• integration with social media like Facebook, Twitter and You Tube
• subscription services to newsletters and  alerting systems

Last but not least, these portals are completely open to any user. There is no need to login to access certain sections or services. Therefore, we recommend to have a look at these portals as good practices in the area of  trade promotion portals.

Austrade

New Zealand Trade and Enterprise

UK Trade and Invest

1 person likes this post.

Unlike