Trade Promotion Best Practices » Value added services http://www.tradepromotionbestpractices.org Meet the global benchmarks in international trade promotion Sat, 01 Oct 2011 00:49:00 +0000 en hourly 1 Loyalty Programme by IBCE, Bolivia http://www.tradepromotionbestpractices.org/loyalty-programme-ibce-bolivia/ http://www.tradepromotionbestpractices.org/loyalty-programme-ibce-bolivia/#comments Mon, 03 May 2010 20:11:15 +0000 admin http://www.tradepromotionbestpractices.org/beta/archives/27 more »]]> amigos_ibce_bannerThe Instituto Boliviano de Comercio Exterior (IBCE) has introduced a “Friends of IBCE” loyalty programme. The objective is to generate a sustainable revenue stream from a core group of members, providing them premium, value added services for free or at discounted rates,  against a fixed annual membership fee. Over the past year we have seen loyalty programme concepts increasingly being adopted by other BSOs across the world as well, and we expect it to spread further.

More information on the IBCE website.

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