Breakfast meetings sell like hot cakes

It has become a world-wide phenomenon: Breakfast meetings. We see very successful cases from Norway in the North to Argentina in the South. In some countries it takes the shape of a lunch meeting or tea or coffee meeting. But the concept is similar: Snappy events in which key information is exchanged and networks are fostered, in a social and informal gathering. In a fast world, where time has become one of the most precious resources and information flows continue to flood the receivers, the short breakfast meetings are a welcome solution to many businessmen. For business support organisations it provides an ideal platform for cross selling and soft selling of value added services.

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