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Training of local experts in export marketing and management, the establishment and branding of a training center and webbased market information service have boosted the reputation of a Philippine BSO and generated new revenue streams. Below, we will provide more detailed information of a case of Philexport Cebu, Philippines. A project supported by CBI from The Netherlands, [...]

Social media are top of mind with marketers in the private sector. So why not with business support organisations (BSOs)? By 2009, some of the leading trade promotion organisations in the world, like the United Kingdom Trade and Investment organisation actually started campaigns with Twitter, Facebook and YouTube. And, looking at the number of fans, followers [...]

Philexport Cebu, successfully set-up an export training and coaching centre. The ETCC as it is dubbed, is managed by Philexport while the coaching and training activities are conducted by CBI trained local experts. The local experts tender for assignments and are committed to a code of conduct. A considerable number of the trainers and coaches is [...]

As part of strengthening the service delivery of the Philippines Business Support Organization Philexport Cebu (a CBI project), we implemented a Search Engine Optimization (SEO) and Social media campaign with the Philexport team. We started in the 3rd quarter of 2009 with setting up a Facebook Page, Twitter page and YouTube channel together with process descriptions [...]

It has become a world-wide phenomenon: Breakfast meetings. We see very successful cases from Norway in the North to Argentina in the South. In some countries it takes the shape of a lunch meeting or tea or coffee meeting. But the concept is similar: Snappy events in which key information is exchanged and networks are fostered, in [...]

At the 2008 World TPO Awards, organized by the International Trade Centre (ITC), Jamaica’s trade promotion organization,  Jamaica Trade & Invest (JTI/JAMPRO) won the Award for the Best TPO from a Small Country , for the second time. JTI has been awarded for its successful response to  changing market needs JTI has reformulated client services to meet changing market needs. [...]

At the 2008 World TPO Awards, organized by the International Trade Centre (ITC), New Zealand’s trade promotion organization, New Zealand Trade and Enterprise (NZTE) won the Award for the “Best of the Best” TPO and the Best TPO from a Developed Country. The NZTE is only established since 2003, in order to realize New Zealand key [...]

The Instituto Boliviano de Comercio Exterior (IBCE) has introduced a “Friends of IBCE” loyalty programme. The objective is to generate a sustainable revenue stream from a core group of members, providing them premium, value added services for free or at discounted rates,  against a fixed annual membership fee. Over the past year we have seen loyalty programme [...]