As Coca-Cola expanded its green initiative in 2011, they unveiled a “living” billboard made out of plants. In Manila, Philippines, Coca-Cola and the World Wildlife Foundation (WWF) partnered to produce a 60×60 foot billboard advertisement made out of 3,600 Fukien tea plants. The plants are potted in recycled Coca-Cola bottles that contain organic fertilizers, and are watered by a drip irrigation system. These plants can absorb 13 pounds of carbon dioxide each year, meaning that this billboard will absorb over 46800 pounds of carbon dioxide in a year (if the billboard is kept up for a full year)
Inspiration for trade promotion
We find this a beautiful innovative advertisement by Coca-Cola and the WWF, which has received a lot of positive feedback and media attention. It could be a very nice source of inspiration for trade promotion and tourism promotion organizations in developing countries. For example for green ‘destination marketing’, eco tourism or sustainable tourism promotion, CO2 compensation programs, clean production and consumption etc.
What do you think? What kind of ideas could you generate out of this good practice?
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Innovation in green marketing
Inspiration for trade promotion
We find this a beautiful innovative advertisement by Coca-Cola and the WWF, which has received a lot of positive feedback and media attention. It could be a very nice source of inspiration for trade promotion and tourism promotion organizations in developing countries. For example for green ‘destination marketing’, eco tourism or sustainable tourism promotion, CO2 compensation programs, clean production and consumption etc.
What do you think? What kind of ideas could you generate out of this good practice?