Guerilla marketing by the Dutch customs…

To underline that guerilla marketing is not the exclusive domain of small companies, here’s an excellent example of a guerilla marketing campaign by the Dutch customs. Location: Schiphol airport in Amsterdam. Unique, unconventional and unexpected by all means. And do you think it created a buzz…?

After watching the video, think about how exporters or associations could use a similar approach to catch the attention when exhibiting at a trade show overseas….

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