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	<title>Trade Promotion Best Practices</title>
	<link>http://www.tradepromotionbestpractices.org</link>
	<description>Meet the global benchmarks in international trade promotion</description>
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		<title>The winner is&#8230;.</title>
		<description><![CDATA[On September 28, 2011 Ms Reyna of Impressione Jewelry and Fashion Accessories, received the first prize in the contest to create a Buzz at a gathering at Casino Espanol in Cebu city in the Philippines. Reyna won the prize for her ideas to develop &#8216;Live and love green&#8217; and &#8216;Me and My style&#8217; games. The games ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/the-winner-is/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/the-winner-is/</link>
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		<title>Innovation in green marketing</title>
		<description><![CDATA[As Coca-Cola expanded its green initiative in 2011, they unveiled a “living” billboard made out of plants. In Manila, Philippines, Coca-Cola and the World Wildlife Foundation (WWF) partnered to produce a 60×60 foot billboard advertisement made out of 3,600 Fukien tea plants.  The plants are potted in recycled Coca-Cola bottles that contain organic fertilizers, and ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/innovation-in-green-marketing/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/innovation-in-green-marketing/</link>
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		<title>Contest: Create a Buzz!</title>
		<description><![CDATA[Introduction As part of the SMART Cebu program, companies in the fashion accessories, furniture and gift toys and houseware sectors in Cebu, the Philippines are working on more sustainable production, achieving cleaner production processes and more ecofriendly products. In the next 6-8 months, the focus will be on the marketing side. There are three trade ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/contest-create-a-buzz/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/contest-create-a-buzz/</link>
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		<title>SustainabiliTEA – Value in Partnership</title>
		<description><![CDATA[In December 2009, according to Trade Forum, a group of 12,500 smallholder tea farmers achieved Rainforest Alliance certification through a public-private partnership (PPP) project between Unilever (world’s biggest tea company), the Rainforest Alliance and the Kenya Tea Development Agency (KTDA). The scale of the partnership has started a revolution in the same way that the ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/sustainabilitea-%e2%80%93-value-in-partnership/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/sustainabilitea-%e2%80%93-value-in-partnership/</link>
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		<title>Alibaba: China’s king of e-commerce</title>
		<description><![CDATA[Jack Ma, founder of Alibaba, stands out in a country where tycoons are often the children of politicians. He failed twice to get into college, learned his English from the radio and stumbled on the internet during a trip to America as an interpreter. He typed the phrase “Chinese beer” into a search engine and ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/alibaba-china%e2%80%99s-king-of-e-commerce/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/alibaba-china%e2%80%99s-king-of-e-commerce/</link>
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		<title>Strategies that keep innovators win</title>
		<description><![CDATA[As we all know, innovation is a key aspect for being successful in international markets and trade promotion. Authors Barry Jaruzelski and Kevin Dehoff in &#8216;Strategy + Business&#8217;, describe three fundamental innovation strategies. Organizations that follow either one or combinations of the three strategies consistently and significantly outperform their rivals. It’s not the amount of money ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/strategies-that-keep-innovators-win/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/strategies-that-keep-innovators-win/</link>
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		<title>7 tips for succeeding as a social media strategist</title>
		<description><![CDATA[The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. In this regard, ‘Mashable.com’ describes the good practices in social media from the presentation of Jeremiah Owyang, an industry analyst at Altimeter Group – a digital consulting firm, during the Word of Mouth ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/7-tips-for-succeeding-as-a-social-media-strategist/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/7-tips-for-succeeding-as-a-social-media-strategist/</link>
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		<title>Regional trade promotion &#8211; a sound vision leading to success</title>
		<description><![CDATA[The European Chamber of Commerce of the Philippines (ECCP) introduced a concept of regional trade promotion, almost 5 years ago. Ever since, it has successfully implemented the concept at trade shows in Europe and the Middle East. The concept is titled &#8216;Asean Fusion&#8216;. It demonstrates that  a vision towards regional co-operation instead of competition can be very ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/regional-trade-promotion-a-sound-vision-leading-to-success/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/regional-trade-promotion-a-sound-vision-leading-to-success/</link>
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		<title>Viral videos, why it works?</title>
		<description><![CDATA[Viral marketing can be one of the key promotional strategies for trade promotion because everybody loves viral videos and is eager to share them. Ad agencies are trying to replicate the success of some viral videos to help their campaigns get exposure and new fans. While some miss the mark, other viral videos are truly ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/viral-videos-why-it-works/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/viral-videos-why-it-works/</link>
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		<title>Germany’s midsized companies have a lot to teach the world</title>
		<description><![CDATA[The second world’s largest exporter next to China is Germany, despite its high labor costs and strong euro. It is the home of durable “Mittelstand” companies that have survived hyperinflation and two world wars. In the Economist of November 25, 2010, Bernd Venohr of the Berlin School of Economics and Hermann Simon of Simon-Kurcher &#38; ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/germany%e2%80%99s-midsized-companies-have-a-lot-to-teach-the-world/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/germany%e2%80%99s-midsized-companies-have-a-lot-to-teach-the-world/</link>
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