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	<title>Trade Promotion Best Practices</title>
	<link>http://www.tradepromotionbestpractices.org</link>
	<description>Meet the global benchmarks in international trade promotion</description>
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		<title>Trade promotion portals &#8211; some good practices</title>
		<description><![CDATA[Over the last few years, the iD consultancy team has provided widespread support to trade promotion organizations in developing countries and emerging economies. In many cases, the support was geared to optimize trade information services, including trade information portals as main dissemination channel. In this respect we consider that UK Trade and Invest, Austrade and ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/trade-promotion-portals-some-good-practices/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/trade-promotion-portals-some-good-practices/</link>
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		<title>SEO and social media campaigns &#8211; Philippines</title>
		<description><![CDATA[As part of strengthening the service delivery of the Philippines Business Support Organization Philexport Cebu (a CBI project), we implemented a Search Engine Optimization (SEO) and Social media campaign with the Philexport team. We started in the 3rd quarter of 2009 with setting up a Facebook Page, Twitter page and YouTube channel together with process ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/test/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/test/</link>
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		<title>New service development in the Philippines</title>
		<description><![CDATA[Training of local experts in export marketing and management, the establishment and branding of a training center and webbased market information service have boosted the reputation of a Philippine BSO and generated new revenue streams. Below, we will provide more detailed information of a case of Philexport Cebu, Philippines. A project supported by CBI from The ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/new-service-development-local-experts/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/new-service-development-local-experts/</link>
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		<title>Market Intelligence alerting service by Philexport Cebu, Philippines</title>
		<description><![CDATA[Philexport Cebu has successfully launched a Market Intelligence service including customized alerting by email and SMS. The service,  dubbed iSearch, operates on a sustainable basis, since it has been launched  as a value added service for which membership dues have slightly increased. The increase in membership dues allowed the organisation to attract an experienced market researcher ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/market-intelligence-alerting-service-by-philexport-cebu-philippines/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/market-intelligence-alerting-service-by-philexport-cebu-philippines/</link>
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		<title>Social media strategies for trade promotion</title>
		<description><![CDATA[Social media are top of mind with marketers in the private sector. So why not with business support organisations (BSOs)? By 2009, some of the leading trade promotion organisations in the world, like the United Kingdom Trade and Investment organisation actually started campaigns with Twitter, Facebook and YouTube. And, looking at the number of fans, ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/social-media-as-promotion-channel/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/social-media-as-promotion-channel/</link>
			</item>
	<item>
		<title>Export Training and Coaching Center</title>
		<description><![CDATA[Philexport Cebu, successfully set-up an export training and coaching centre. The ETCC as it is dubbed, is managed by Philexport while the coaching and training activities are conducted by CBI trained local experts. The local experts tender for assignments and are committed to a code of conduct. A considerable number of the trainers and coaches ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/postje/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/postje/</link>
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		<title>Breakfast meetings sell like hot cakes</title>
		<description><![CDATA[It has become a world-wide phenomenon: Breakfast meetings. We see very successful cases from Norway in the North to Argentina in the South. In some countries it takes the shape of a lunch meeting or tea or coffee meeting. But the concept is similar: Snappy events in which key information is exchanged and networks are fostered, ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/nieuwe-post-van-prtt/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/nieuwe-post-van-prtt/</link>
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		<title>Best TPO from a small country</title>
		<description><![CDATA[At the 2008 World TPO Awards, organized by the International Trade Centre (ITC), Jamaica’s trade promotion organization, Jamaica Trade &#38; Invest (JTI/JAMPRO) won the Award for the Best TPO from a Small Country, for the second time. JTI has been awarded for its successful response to  changing market needs JTI has reformulated client services to meet ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/best-tpo-from-a-small-country/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/best-tpo-from-a-small-country/</link>
			</item>
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		<title>Best of the Best TPO</title>
		<description><![CDATA[At the 2008 World TPO Awards, organized by the International Trade Centre (ITC), New Zealand’s trade promotion organization, New Zealand Trade and Enterprise (NZTE) won the Award for the “Best of the Best” TPO and the Best TPO from a Developed Country. The NZTE is only established since 2003, in order to realize New Zealand ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/best-of-the-best-tpo/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/best-of-the-best-tpo/</link>
			</item>
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		<title>Loyalty Programme by IBCE, Bolivia</title>
		<description><![CDATA[The Instituto Boliviano de Comercio Exterior (IBCE) has introduced a &#8220;Friends of IBCE&#8221; loyalty programme. The objective is to generate a sustainable revenue stream from a core group of members, providing them premium, value added services for free or at discounted rates,  against a fixed annual membership fee. Over the past year we have seen loyalty ... <a class="readmore" href="http://www.tradepromotionbestpractices.org/loyalty-programme-ibce-bolivia/">more  &#187;</a>]]></description>
		<link>http://www.tradepromotionbestpractices.org/loyalty-programme-ibce-bolivia/</link>
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