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7 tips for succeeding as a social media strategist
The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. In this regard, ‘Mashable.com’ describes the good practices in social media from the presentation of Jeremiah Owyang, an industry analyst at Altimeter Group – a digital consulting firm, during the Word of Mouth ... more »
Social media leadership – good practices…?
What is the single most important driver of success for a company to turn the commercial promise of social media into solid dollars? Quy Huy and Andrew Shipilov, both professors Strategic Management at INSEAD, conducted a cross sectoral study and found it all comes down to leadership, specifically leaders who can build communities both inside and ... more »
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SEO and social media campaigns – Philippines
As part of strengthening the service delivery of the Philippines Business Support Organization Philexport Cebu (a CBI project), we implemented a Search Engine Optimization (SEO) and Social media campaign with the Philexport team. We started in the 3rd quarter of 2009 with setting up a Facebook Page, Twitter page and YouTube channel together with process ... more »
Social media strategies for trade promotion
Social media are top of mind with marketers in the private sector. So why not with business support organisations (BSOs)? By 2009, some of the leading trade promotion organisations in the world, like the United Kingdom Trade and Investment organisation actually started campaigns with Twitter, Facebook and YouTube. And, looking at the number of fans, ... more »
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