Trade Promotion Best Practices » SEO http://www.tradepromotionbestpractices.org Meet the global benchmarks in international trade promotion Sat, 01 Oct 2011 00:49:00 +0000 en hourly 1 SEO and social media campaigns – Philippines http://www.tradepromotionbestpractices.org/test/ http://www.tradepromotionbestpractices.org/test/#comments Mon, 12 Jul 2010 20:36:22 +0000 Alfons van Duijvenbode http://www.tradepromotionbestpractices.org/beta/beta/test.html more »]]> As part of strengthening the service delivery of the Philippines Business Support Organization Philexport Cebu (a CBI project), we implemented a Search Engine Optimization (SEO) and Social media campaign with the Philexport team.

We started in the 3rd quarter of 2009 with setting up a Facebook Page, Twitter page and YouTube channel together with process descriptions on the effective and integrated use of the social media. At the same time, we also worked on a SEO program. Apart from including the proper tags, improving link popularity, content and submission to popular directories, we also converted the dynamically generated URLS with query strings into Search Engine Friendly (SEF) URLs. Within a few months, site traffic increased by around 50% and listings in Google improved superbly.

As an example, if you search in Google on e.g. ‘export services cebu’, the BSO will be listed number 1. Search on ‘cebu eporters’: number 1. Try ‘Philippine export coaching’….. You guessed it. Now if you search on ‘market highlights philippines’, the Facebook page of the organization is listed number 1…. (note: the search engine result page listings were measured monthly in the first half of  2010). A case that demonstrates that SEO and Social Media campaigning can definitely pay off to drive traffic to the BSO website. And that’s where the actual conversion needs to take place!

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