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Loyalty Programme by IBCE, Bolivia
The Instituto Boliviano de Comercio Exterior (IBCE) has introduced a “Friends of IBCE” loyalty programme. The objective is to generate a sustainable revenue stream from a core group of members, providing them premium, value added services for free or at discounted rates, against a fixed annual membership fee. Over the past year we have seen loyalty ... more »
Also posted in Innovation and value addition Tagged income generation, Value added services 1 Comment


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