Categories
- Country branding (4)
- Cross selling (1)
- General (3)
- Guerilla marketing (6)
- Innovation and value addition (10)
- Market information services (5)
- Membership programs (2)
- Online marketing (2)
- SEO (1)
- Social media (5)
- TPO Awards (3)
- Trade shows (3)
- Training & Consultancy (3)
Trade promotion portals – some good practices
Over the last few years, the iD consultancy team has provided widespread support to trade promotion organizations in developing countries and emerging economies. In many cases, the support was geared to optimize trade information services, including trade information portals as main dissemination channel. In this respect we consider that UK Trade and Invest, Austrade and ... more »
New service development in the Philippines
Training of local experts in export marketing and management, the establishment and branding of a training center and webbased market information service have boosted the reputation of a Philippine BSO and generated new revenue streams. Below, we will provide more detailed information of a case of Philexport Cebu, Philippines. A project supported by CBI from The ... more »
Also posted in Innovation and value addition, Training & Consultancy 1 Comment
Market Intelligence alerting service by Philexport Cebu, Philippines
Philexport Cebu has successfully launched a Market Intelligence service including customized alerting by email and SMS. The service, dubbed iSearch, operates on a sustainable basis, since it has been launched as a value added service for which membership dues have slightly increased. The increase in membership dues allowed the organisation to attract an experienced market researcher ... more »
Also posted in Innovation and value addition, Membership programs Tagged Market intelligence, Philippines 1 Comment
Export Training and Coaching Center
Philexport Cebu, successfully set-up an export training and coaching centre. The ETCC as it is dubbed, is managed by Philexport while the coaching and training activities are conducted by CBI trained local experts. The local experts tender for assignments and are committed to a code of conduct. A considerable number of the trainers and coaches ... more »
Productpilot: A nice case of customer orientation and media integration