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Viral videos, why it works?

By Ben | Published: January 4, 2011
Viral marketing can be one of the key promotional strategies for trade promotion because everybody loves viral videos and is eager to share them. Ad agencies are trying to replicate the success of some viral videos to help their campaigns get exposure and new fans. While some miss the mark, other viral videos are truly ... more »
Also posted in Guerilla marketing | Tagged , , , | 4 Comments
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Germany’s midsized companies have a lot to teach the world

By Ben | Published: December 20, 2010
The second world’s largest exporter next to China is Germany, despite its high labor costs and strong euro. It is the home of durable “Mittelstand” companies that have survived hyperinflation and two world wars. In the Economist of November 25, 2010, Bernd Venohr of the Berlin School of Economics and Hermann Simon of Simon-Kurcher & ... more »
Also posted in Country branding, Innovation and value addition | Tagged , , | Leave a comment
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Public Private Partnership in Colombia

By Ben | Published: December 14, 2010
Colombia has come a long way since 2000 when some economists and political analysts were saying that it was becoming a failed state. Ten years later, investor confidence is high, unemployment rates have dropped to a significant level and the economy has grown at an annual rate of 4.6 percent from 2005 to 2009 despite ... more »
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