At the 2008 World TPO Awards, organized by the International Trade Centre (ITC), New Zealand’s trade promotion organization, New Zealand Trade and Enterprise (NZTE) won the Award for the “Best of the Best” TPO and the Best TPO from a Developed Country.
The NZTE is only established since 2003, in order to realize New Zealand key economic goals, which is to become a global, innovative economy. NTZE’s model takes an integrated approach to economic development that includes a focus on investment, trade, export and domestic capability to overcome challenges such as lack of scale and distance.
It is all about realizing opportunities. NTZE connects the in-market knowledge of its offshore staff and their networks with on-the-ground capability building at home. To identify businesses and projects, NTZE has developed an intervention framework and a net economic benefit calculator, enabling it to work with the right firms at the right stage in their lifecycle, with the right mix of support.
The Beachheads programme helps companies expand their presence in international markets and accelerate their market share. Better by Design is helping boost economic growth through better use of design. Path to Market helps companies assess and realize their export potential. On top of that, the Export Year 2007, a public-private initiative, boosted the country’s long-term export potential through awareness raising activities and helping businesses realize opportunities.
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The TPO Network Awards 2010 will be presented in Mexico City on 14 and 15 October 2010, at the 8th TPO Network World Conference. The theme of this year’s conference is Building Export Success – Enhancing TPO Impact in a Changing Global Environment.More on: http://www.tponetwork.net/
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