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Author Archives: Ben
Strategies that keep innovators win
As we all know, innovation is a key aspect for being successful in international markets and trade promotion. Authors Barry Jaruzelski and Kevin Dehoff in ‘Strategy + Business’, describe three fundamental innovation strategies. Organizations that follow either one or combinations of the three strategies consistently and significantly outperform their rivals. It’s not the amount of money ... more »
7 tips for succeeding as a social media strategist
The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. In this regard, ‘Mashable.com’ describes the good practices in social media from the presentation of Jeremiah Owyang, an industry analyst at Altimeter Group – a digital consulting firm, during the Word of Mouth ... more »
Viral videos, why it works?
Viral marketing can be one of the key promotional strategies for trade promotion because everybody loves viral videos and is eager to share them. Ad agencies are trying to replicate the success of some viral videos to help their campaigns get exposure and new fans. While some miss the mark, other viral videos are truly ... more »
Posted in General, Guerilla marketing Tagged marketing, promotions, strategies, viral videos 4 Comments
Germany’s midsized companies have a lot to teach the world
The second world’s largest exporter next to China is Germany, despite its high labor costs and strong euro. It is the home of durable “Mittelstand” companies that have survived hyperinflation and two world wars. In the Economist of November 25, 2010, Bernd Venohr of the Berlin School of Economics and Hermann Simon of Simon-Kurcher & ... more »
Posted in Country branding, General, Innovation and value addition Tagged germany, innovation, niche markets Leave a comment
Public Private Partnership in Colombia
Colombia has come a long way since 2000 when some economists and political analysts were saying that it was becoming a failed state. Ten years later, investor confidence is high, unemployment rates have dropped to a significant level and the economy has grown at an annual rate of 4.6 percent from 2005 to 2009 despite ... more »
SustainabiliTEA – Value in Partnership