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Author Archives: Alfons van Duijvenbode

Malaysia: Truly Asia

By Alfons van Duijvenbode | Published: September 18, 2010
During the past decade, the ‘Malaysia: Truly Asia’ campaign has won more than 25 awards worldwide and has resulted in more than a tripling of annual visitors to Malaysia to almost 24 million in 2009. The integrated media campaign showcases a destination rich in history, culture, and an abundant variety of experiences. The campaign included a ... more »
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Colombia is Passion

By Alfons van Duijvenbode | Published: September 18, 2010
Colombia is a country that for years had to deal with a negative image due to narcotics and guerilla activities. An image that did not encourage foreign direct investment or international trade. But in an effort to swing the negative image around, Proexport, the country’s trade promotion body, launched one of the best country branding ... more »
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Trade promotion portals – some good practices

By Alfons van Duijvenbode | Published: August 26, 2010
Over the last few years, the iD consultancy team has provided widespread support to trade promotion organizations in developing countries and emerging economies. In many cases, the support was geared to optimize trade information services, including trade information portals as main dissemination channel. In this respect we consider that UK Trade and Invest, Austrade and ... more »
Posted in Market information services | Tagged | Leave a comment
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SEO and social media campaigns – Philippines

By Alfons van Duijvenbode | Published: July 12, 2010
As part of strengthening the service delivery of the Philippines Business Support Organization Philexport Cebu (a CBI project), we implemented a Search Engine Optimization (SEO) and Social media campaign with the Philexport team. We started in the 3rd quarter of 2009 with setting up a Facebook Page, Twitter page and YouTube channel together with process ... more »
Posted in SEO, Social media | Tagged , , , , | 1 Comment
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Market Intelligence alerting service by Philexport Cebu, Philippines

By Alfons van Duijvenbode | Published: June 28, 2010
Philexport Cebu has successfully launched a Market Intelligence service including customized alerting by email and SMS. The service,  dubbed iSearch, operates on a sustainable basis, since it has been launched  as a value added service for which membership dues have slightly increased. The increase in membership dues allowed the organisation to attract an experienced market researcher ... more »
Posted in Innovation and value addition, Market information services, Membership programs | Tagged , | 1 Comment
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Social media strategies for trade promotion

By Alfons van Duijvenbode | Published: June 28, 2010
Social media are top of mind with marketers in the private sector. So why not with business support organisations (BSOs)? By 2009, some of the leading trade promotion organisations in the world, like the United Kingdom Trade and Investment organisation actually started campaigns with Twitter, Facebook and YouTube. And, looking at the number of fans, ... more »
Posted in Social media | Tagged , , , | 1 Comment
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Export Training and Coaching Center

By Alfons van Duijvenbode | Published: June 25, 2010
Philexport Cebu, successfully set-up an export training and coaching centre. The ETCC as it is dubbed, is managed by Philexport while the coaching and training activities are conducted by CBI trained local experts. The local experts tender for assignments and are committed to a code of conduct. A considerable number of the trainers and coaches ... more »
Posted in Market information services, Training & Consultancy | Tagged , , | Leave a comment
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