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- Guerilla marketing (6)
- Innovation and value addition (10)
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Author Archives: Alfons van Duijvenbode
Innovation in green marketing
As Coca-Cola expanded its green initiative in 2011, they unveiled a “living” billboard made out of plants. In Manila, Philippines, Coca-Cola and the World Wildlife Foundation (WWF) partnered to produce a 60×60 foot billboard advertisement made out of 3,600 Fukien tea plants. The plants are potted in recycled Coca-Cola bottles that contain organic fertilizers, and ... more »
Contest: Create a Buzz!
Introduction As part of the SMART Cebu program, companies in the fashion accessories, furniture and gift toys and houseware sectors in Cebu, the Philippines are working on more sustainable production, achieving cleaner production processes and more ecofriendly products. In the next 6-8 months, the focus will be on the marketing side. There are three trade ... more »
Posted in Guerilla marketing 5 Comments
Alibaba: China’s king of e-commerce
Jack Ma, founder of Alibaba, stands out in a country where tycoons are often the children of politicians. He failed twice to get into college, learned his English from the radio and stumbled on the internet during a trip to America as an interpreter. He typed the phrase “Chinese beer” into a search engine and ... more »
Regional trade promotion – a sound vision leading to success
The European Chamber of Commerce of the Philippines (ECCP) introduced a concept of regional trade promotion, almost 5 years ago. Ever since, it has successfully implemented the concept at trade shows in Europe and the Middle East. The concept is titled ‘Asean Fusion‘. It demonstrates that a vision towards regional co-operation instead of competition can be very ... more »
Posted in Innovation and value addition, Trade shows Tagged Philippines, regional trade promotion 1 Comment
Social media leadership – good practices…?
What is the single most important driver of success for a company to turn the commercial promise of social media into solid dollars? Quy Huy and Andrew Shipilov, both professors Strategic Management at INSEAD, conducted a cross sectoral study and found it all comes down to leadership, specifically leaders who can build communities both inside and ... more »
Posted in Social media 1 Comment
TPO awards 2010
The Trade Promotion Organization (TPO) Network World Conference and Awards took place from October 14-15, 2010 in Mexico city. The TPO Network Awards recognize excellence in trade promotion services and celebrate TPOs that demonstrate outstanding performance. The winners of the 2010 awards are: Enterprise Mauritius (in the category TPO from a small island developing state), ... more »
Posted in TPO Awards 1 Comment
Guerilla marketing by the Dutch customs…
To underline that guerilla marketing is not the exclusive domain of small companies, here’s an excellent example of a guerilla marketing campaign by the Dutch customs. Location: Schiphol airport in Amsterdam. Unique, unconventional and unexpected by all means. And do you think it created a buzz…? After watching the video, think about how exporters or ... more »
Posted in Guerilla marketing 3 Comments
Guerilla marketing by Bavaria: a great ‘case’ of beer
The Dutch beer brewer Bavaria caught the international headlines during the Football World Cup 2010, hosted in South Africa, with a brilliant example of guerilla marketing. The case … What was the case? a group of 36 blond women, had entered the stadium to watch the match between Denmark and The Netherlands. After some 20 minutes, ... more »
Posted in Guerilla marketing 1 Comment
Productpilot: A nice case of customer orientation and media integration
Messe Frankfurt is one of the world’s most prominent organizers of trade shows, bringing buyers and sellers together. Through the Productpilot.com service, businessmen now have one single gateway to find useful company and product descriptions of exhibitors participating at any of the Frankfurt shows. Information about exhibitors and trends Productpilot.com is an innovative platform – ... more »
Posted in Market information services, Trade shows 1 Comment
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